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It is more then a simple auto reply. It is sequence of the replies.
For example, user sends you a message and email autoresponding program sends
say three different messages immediately, in a day and in a week. It reminds
the user to go to your site again and order a products or service.
A sequential autoresponse is an autoresponse that sends not one, but several
messages in specified time. For instance, it sends the first message at once,
the second message in three days and the third one in a week. This is the
"importunity" that can be used to increase sales to forgetful customers.
The researches show the the optimal number of replies is three within two
weeks. Using Atomic Email Autoresponder you can create
such responders.